GE's ecomagination initiative takes off in India with multi-billion dollar deal

21 February 2007

New Delhi: Diversified global major, General Electric Company (GE), has announced the signing of a MoU with Air India that will see GE delivering eco-friendly engines for aircraft currently on order by Air India. GE also announced the signing of a MoU for a green building project with Haryana Technology Park. GE said that the MoUs mark the launch of its ecomagination initiative in India.

The value of the Air India orders, GE said, is over $2.2 billion at list price.

The ecomagination initiative was launched in New Delhi by John Rice, GE vice chairman and president & CEO, GE Infrastructure as well as Lorraine Bolsinger, vice president, ecomagination in the presence of Kapil Sibal, minister for science and technology, Government of India.

A global major, GE is made up of a broad range of primary business units, in areas of technology, media and financial services, each with its own number of divisions.

According to GE, the first-of-its-kind partnership with Air-India will see GE delivering aircraft engines from its ecomagination portfolio including GE90-115B engines for the Boeing 777-300ERs and the GEnx engines for the Boeing 787-800 aircraft ordered by Air India.

Beyond aircraft engines, GE will partner Air India in other areas such as green building, in-flight content creation, co-branding etc.