Motor set up an office in India last April, since then
the company has sold around 180 units of X-trail, its
SUV, and its variant, the Elegance.
now it is hitting the market with another X trail variant,
this one is called the X-pecial priced at almost Rs22
lakh for the SUV, which has been tweaked cosmetically.
Nissan hopes this launch will help it double its sales
to 300 units this year.
we are trying to study which model will fit into which
segment, at the end of the day for us to be successful,
we have to be a presence across the segments,"
says Neeraj Garg, director marketing and sales at Nissan
India emerging as one of the hottest auto markets, Nissan
is hoping to make up for the lost time. According to
CNBC-TV18 the company will pump in at least Rs3,000
to Rs4,000 crore to kick start its manufacturing operations
in India. Nissan says studies are on to zero in on the
right model from their existing 180 model portfolio
for the Indian market.
cars March, Mogo, Tita, Tiana and Infiniti are the major
models. Otherwise Nissan has around 180 models globally.
From 600cc to 5,000cc," said Garg.
Nissan-Suzuki pact, signed earlier this year, will also
help Nissan get a stronghold in India and maybe even
catapult India to an export hub for small cars.