New Delhi: Looking
to boost their festive sales two-wheeler leaders Bajaj Auto and Hero Honda have
kicked in their festive discounts.
Bajaj Auto Ltd has reduced the price of its 100cc bike Platina by Rs4,000 just
ahead of the weekend, which now brings its price to Rs29,990 (ex-showroom Delhi).
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According to Bajaj Auto general manager marketing, Amit Nandi, the move was
to counter competition in the segment during the festive season.
price competition seems to be the flavour of the month, with Hero Honda also discounting
its entry-level CD Deluxe bike by Rs2,020, in celebration of sales of 20 million
units in India.