Delhi-based outdoors agency Crossbow Innovative Advertising has bagged the exclusive distribution rights to Airscreen and Airframe.
The German company Airscreen manufactures inflatable hoardings made out of inflatable polyvinyl chloride (PVC), which can be moulded in the shape of a hoarding.
Airframe offers a static space onto which a megaprint carrying pictures and messages can be attached. The inflatable product comes in sizes ranging from 26ft x 13ft to 118ft x 49ft. Airframe offers display options on both sides. Airscreen, on the other hand, comes in a larger format and has a projection screen attached to it, which allows the display of moving pictures and ad films. The company will see its first campaign launch in India this month.
As of now, Crossbow Innovative Advertising has purchased 15 of Airscreen's products and plans to add more as the company grows. A special blower is used to inflate both Airframe and Airscreen; once deflated, they can be transported anywhere quite easily.
Rajesh Suri, director, Crossbow Innovative Advertising plans to also rent out Airframes and Airscreens for sales driven campaigns and plans to sell at the Delhi Metro, in malls and to event companies.
The product can also be used on landscapes and in open areas where people gather.
More than 40 countries, including the US, Germany, Mexico, Argentina, the UK and Australia, are already using Airscreen products.