Bangladesh's interim government launched its tourism brand name "Rupomoy Bangladesh" (Beautiful Bangladesh) in a bid to attract tourists from home and abroad.
Chief adviser Fakhruddin Ahmed inaugurated the country's branding logo - a rising sun over blue sea - and a slogan at a ceremony organised by the civil aviation and tourism ministry.
Fakhruddin highlighted the need for an investment-friendly climate to achieve the country's branding aims to attract tourists and foreign investments.
The branding and logo would bring all things together of Bangladesh's history, culture, tradition, various festivals and all achievements of the country.
"Branding nowadays is a key factor for broadening the image of the country," added Mahbub Jamil, special assistant to chief adviser for tourism ministry.