Lintas Media Group Chennai will be handling the media duties for Oriental Cuisines Pvt Ltd.

Oriental Cuisines run the well-known Copper Chimney, Cream Centre, Qwikys Coffee among a chain of bakeries, food courts and restaurants in Chennai. The group is also expanding across the country.

Vishwadeep Kuila, CEO, Oriental Cuisines, said, ''Since we are expanding to other major cities in a big way, we needed a well experienced media agency who could meet our demands and timely execution. That's why we chose LMG.''

Apart from the well known Hot Breads confectionery business, Oriental Cuisines launched bakery brand French Loaf in prime locations at Chennai. Restaurants like Benjarong, Zara, and Ente Keralam also are owned by Oriental Cuisines.

Apart from these, all major food courts in Chennai like Spencer's, Ascendas, and Oplympia Tech Park, are run by Oriental Cuisines.