Leading pizza brand, Pizza Hut, has officially announced the retention of its name after initial rebranding plans.

"Pizza Hut is not changing its name. We are proud of our name and heritage and will continue to be Pizza Hut. We do use 'The Hut' in some of our marketing efforts," said Brian Niccol, CMO, Pizza Hut, Inc.

"To the loyal fans of Pizza Hut and pizza lovers around the world, we're happy to tell you that nothing is changing, we're still Pizza Hut, America's Favorite Pizza."