Education and Print medias ad spent on Online Display Advertisements are expected to grow at the rate of 76 per cent, followed by automobile sector which is expected to show the second highest growth rate (46 per cent) with increase in the product launches and emergence of Internet as the effective medium to target youth. This was revealed by a study conducted jointly by IAMAI and IMRB.
The online display advertising industry in India grew to INR 3250 Million in FY 2008-09 with the growth rate of 38 per cent. The study is an exhaustive market research on Indian Online Display Advertisement Market. Based on the primary research conducted in this study, it is expected that the industry will grow at a lower rate at 32 per cent and will grow to INR 4300 Million FY 2009-10.
This report charts detailed behaviour of Internet advertisers and small-medium enterprises in the online display advertising market in India.
The study, however, also reveals the fact that online publishers (26 per cent) remain major contributors to this medium while the major sectors have grown YOY; BFSI sector (25 per cent to 17 per cent) has registered a sharp decline over last year. In addition, FMCG sector and mobile handset manufacturers have adopted this form of advertising as an effective tool to target Internet users in the age group of 18-24 years, who are the growth drivers of Internet in India.