Big CBS Networks, the joint venture between Reliance Broadcast Network and CBS Studios International, has roped in international broadcast design company, Steinbranding Design Studios as its design partner.
The creative mandate for Big CBS is handled by McCann Erickson. (See: McCann Erickson wins the creative mandate of BIG CBS)
Steinbranding will work on Big CBS Prime, Big CBS Spark and Big CBS Love, the three channels to be launched by the venture.
The design studio, which specialises in branding for television networks and broadcast promotions, will design the individual identities, logos and promotional rushes for the three channels. The logos for the individual channels will be unveiled by the month end.
''Steinbranding has demonstrated its creative expertise in the broadcast space, from integrated visual solutions to brand strategy and identity,'' said Aparnaa Pande, business head, Big CBS Networks about roping in Steinbranding.
She added that the design requirements for the three entities are totally different as they cater to different audiences.