Following a multi-agency pitch, Salt Brand Solutions has won the creative duties for Kaya Skin Clinic. The agency is the brainchild of Mahesh Chauhan and Minakshi Achan, launched in May this year.
Suvodeep Das, marketing head, Kaya Skin Clinic, said, ''Kaya is at a stage where we need to increase the relevance of the brand for a larger target audience.''
Rediffusion-Y&R was the incumbent agency on the business for the past three years.
"We are thrilled by the opportunity to paint on a fresh new canvas for Kaya Skin Clinic. In Kaya, we see a brand with immense potential that is waiting to be tapped.," said Achan, co-founder, Salt Brand Solutions.
A wholly-owned subsidiary of Marico, Kaya delivers skin care solutions in India and overseas through its chain of clinics. The skin care chain runs 81 clinics in India across 26 cities, 14 clinics in the Middle East and 2 clinics in Bangladesh.