D'décor, upholstery and curtain fabrics manufacturer and exporter, announced the re-launch of their brand. It has roped in Bollywood actor, Shah Rukh and wife Gauri Khan as brand ambassadors.
The brand is looking to enter the homes of at least one million consumers in the country with the launch.
D'decor designs are created from artworks sourced by the creative head, Simone Arora from Europe's best design houses, which are then blended onto fabric innovatively and woven into trendy colours.
Speaking on the occasion Sanjay Arora, managing director, D'décor, said, ''Every home changes the way it looks with just a small makeover with upholstery and curtains that decorate it. This is what drives D'décor's mission of making every Indian home beautiful.''
Besides the designs, the company offers homemakers fire retardant, stain-proof, and teflon-coated fabrics.
The furnishings will be available simultaneously in India, US and other European markets and will be priced between Rs.250 and Rs1,500.
D'Decor exports to more than 60 countries in the world. After making a mark globally in countries like USA, Europe, Middle-East, Russia, Australia, New Zealand , South Africa it intends to make a indelible mark in the Indian market.
They supply to leading furnishing stores across the country like Bharat Furnishings (Mumbai), Novelty (Mumbai), Drape Avenue (Bangalore), Times Furnishing (Kolkata), Skipper (Kolkata), Jagdish Stores (Delhi) and other leading fursnishing stores across the country.