Global information services company, Experian has launched internet measurement service Hitwise in India.
''The launch of Experian Hitwise today underlines our commitment to investing and growing our market-leading portfolio of digital marketing services in India,'' said Navin Chandani, managing director of Experian marketing services in India.
The service is already available in the United States, the United Kingdom, Australia, New Zealand, Hong Kong, Singapore, Canada, France and Brazil.
Experian Hitwise reports on more than 200,000 websites across 119 industries and over six million search terms, based on aggregated Internet activity, the company said.
''Experian Hitwise will provide marketers with the kind of competitive intelligence to help them accurately measure and drive even greater returns from their digital marketing activities,'' Chandani added.