With the launch, today, of its Chennai edition, Mint, the business tabloid-size daily morninger in editorial tie-up with The Wall Street Journal, now has a national presence that includes New Delhi, Mumbai, Bangalore, Kolkata, Chadigarh and Pune.
Readers in Chennai have been offered an introductory price of Rs3.50 per issue copy. The daily will be available six days a week and bring the reader an exhaustive suite of features including Market Watch, Campaign and the weekend design magazine, Lounge.
The business daily with its accent on clarity in reporting coupled with stand-out design and printing has become the preferred choice of senior decision makers across industry and government. According to surveys 4 out of 5 readers do not read another business paper which is proof the publications standing with decision makers, Mint said.
The launch excitement will culminate on 12 August with a high-profile Clarity Through Debate event that will bring policy makers and business leaders from public and private sectors on a common platform. The event will underscore Mint's commitment to bringing Clarity in Business to important issues.
Mint was created to address growing reader demand for Clarity in Business and according to Rajiv Verma, CEO, HT Media Ltd (HTML), "Mint's spectacular readership numbers have validated our belief that there is a market for unbiased, jargon-free reporting and analysis in the business news domain, across formats".
In a span of over 2 years the publication has vaulted to the No 2 position in the category on a daily readership of 200,000 with 175,000 in the Delhi and Mumbai editions and 25,000 in other cities. The online edition Livemint.com makes premium business content available globally, apart from hosting rich content and platforms for its 1 million-plus web audience.