German luxury car maker Audi showcased a new line-up of cars, including the Q3, a compact SUV; the A3 e-tron concept; the S6 limousine; and the Q7 V12 diesel SUV at the 11th Auto Expo in Delhi.
It also demonstrated three technology pillars: Audi e-tron, Audi ultra and Audi connect, which redefine mobility and will be the drivers of urban mobility solutions of the future, according to the German firm.
''India is a key strategic market for Audi and we are making a clear long-term statement in the country with ambitious expansion plans,'' said Peter Schwarzenbauer, member of the board of management of Audi AG for marketing and sales. ''Audi has seen phenomenal growth since its inception in India five years ago and today is the fastest expanding premium brand in the market.''
According to Michael Perschke, head, Audi India, the company has exceeded its projected sales targets in the country for four consecutive years and has carved a niche for itself in the luxury car segment. ''We attribute this growth to our continued focus on introducing an energetic product line, qualitative network growth and strong brand presence,'' said Perschke. ''I am confident that we will continue on this growth trajectory and firmly believe that events like the Auto Expo help in generating the right buzz in the market.''
The International Audi Stand concept gives auto enthusiasts an opportunity to experience some highlights from its product range available in India together with the Audi Q3, Audi A3 e-tron concept, Audi S6 and Audi Q7 V12.
The Audi Q3 is a premium SUV in a compact form. It is sporty and efficient as well as versatile and trendy. The design of the Q3 is classic Audi: its coupe-like styling is one-of-a-kind among SUVs and symbolises its sporty identity.