Acer India, manufacturer of desktops and notebooks, today announced the opening of six new retail outlets in various Mumbai suburbs, at a press conference in Mumbai.
The six Acer Malls, showcasing the entire range of Acer desktops, notebooks, projectors and other consumer peripherals, will be located throughout Mumbai.
Acer's decision to expand its retail base comes as a response to the boom in the retail sector for branded PCs, consumer behaviour and also the entry of IT retailing superstores such as Agrani and Vivek's.
Acer retail outlets have already been launched in cities other than Mumbai. Addressing the media, S Rajendran, GM, sales and marketing, Acer India, said, "Mumbai has always been on Acer's list of top cities to open retail outlets. The delay occurred as we were trying to negotiate a feasible retail space vs return on our investment deal. The six new malls should provide a whole new experience in shopping for our customers."
Commenting on the surge in the IT retail sector, WS Mukund said, "We hope to rise to the second position in the notebook market with our expansion plans. We have made efforts to provide a shopping experience that takes into account the customer's need and the 'touch and feel' factor in a purchase decision. We are also providing on-the-spot financing via organised retail in addition to reliable after sales support."
Acer made its appearance in the retail sector in December 2003 and since then, the number of its retail outlets has grown to about 190, ranging across the country. The retail outlets are a mix of exclusive Acer showrooms and multi-brand outlets, labelled Acer Malls and Acer Points, respectively. While Acer retail outlets may be found across the globe, the design of the Acer Malls in India is exclusive to the country.
Company reports claim that retailing contributes about 25 per cent to the turnover. Acer India plans to launch several other products such as high-end home products, digicams and LCDs by the end of this year.
Acer's revenue for the previous financial year stood at Rs 517 crore.