New Delhi: Acer India, has announced an exclusive retail scheme, designed specifically for their retail partners across the country for the last quarter of calendar year 2007, named "Acer Mania", which is open to all Acer Mall and Acer Points across the country.

The retail initiative been designed to reward retail partners through a host of schemes that are available to them on a monthly and quarterly basis, in addition to ongoing "regular" schemes for channel partners.

Under the Acer Mania program, a monthly booster scheme will reward retailers for achieving the quarter''s targets, and an exclusive booster scheme for AMD based Acer SKUs and pre load OS based Acer SKUs, in partnership with Microsoft.

The scheme comes as a shot in the arm for retail partners during the festival shopping season.

According to S Rajendran, general manager, sales and marketing at Acer India, "With the retail industry becoming a more mature market in India the consumer has multiple choices of brands each day. Retailing has become a key medium to reach out to customers. In such a scenario, it is very important to reward and recognize the efforts of our retail community.

"This incentive scheme is one of many initiatives that we have for our retail partners. Acer has always set new standards in everything we have pursued. Recognition as innovators and a reputation as leaders in our field is something that we have always strived for".

The "Acer Mania" is split into five sub-schemes called, "Mr. Dependable", "Mad about AMD challenge", "Acer - MS Genuine Software Challenge", "Digital Lifestyle Evangelist" & the "Top Gun Challenge".

The "Mr. Dependable" contest rewards partners who achieve their target every month in the quarter.

The "Mad about AMD challenge" award is an exclusive contest on AMD notebooks & desktops, where Acer will continue to test the demand for AMD within the retail community.

The "Acer - MS Genuine Software Challenge" is an initiative in partnership with Microsoft to reward partners who buy machines with a pre loaded operating systems (OS), typically Vista Home basic, Vista Business, or Vista Home premium.

The "Digital Lifestyle Evangelist" contest is a rewards program based on Acer''s premium lifestyle product line, such as the Ferrari and the ultra-small Form Factor series, Travel Mate 6292, and the Aspire 4920.

The "Top Gun Challenge" runs on a six month target with partners who achieve their targets standing a chance to travel to Europe.