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Mumbai: America Online is
cutting another 2,000 jobs worldwide about 20 per cent of its workforce
as it transforms from an online service provider to a company hoping to
sell its websites to advertisers. The
slashing of 20 per cent of its work force comes on top of 5,000 jobs cut a year
ago, as AOL tried to boost traffic to its ad-supported websites by giving away
aol.Com e-mail accounts reserved for paying subscribers. "This
realignment will allow us to increase investment in high-growth areas of the company
- as an example, we added hundreds of people this year through acquisitions
while scaling back in areas with less growth potential or those that aren`t core
to our business," AOL chief executive Randy Falco told employees in a memo.
The cuts affect
about 1,200 jobs in the United States, including 750 in AOL''s headquarters Northern
Virginia, and about 800 overseas. AOL now plans to move its headquarters to New
York to be closer to the media advertising industry. The
company cut 5,000 jobs little more than a year ago, when it first announced plans
to move away from life as a subscription-based ISP. The reductions were mostly
in customer-service and marketing personnel as AOL opted to stop producing and
distributing its famous trial discs aimed to luring new customers to its internet
access subscriptions. The
latest round of cuts beginning today will continue over "the next couple
months." In
recent months, AOL has acquired companies like AdTech, Third Screen Media, and
Tacoda to beef up its online advertising capability.
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