Mumbai: Bajaj International, an associate company of Bajaj Electricals Limited, has signed up with UK-based Thinking Applications for their web-based customer relationship management (CRM) product ''OfficeSpark''. Bajaj International is now a channel partner for this product for India as well as the whole SAARC region. Sun Microsystems'' iForce is channel partner of Thinking Applications for OfficeSpark in the USA.

OfficeSpark can be customised to user requirements. It can integrate in real time all critical commercial, administrative and communications functions, and is completely SMS-enabled.

OfficeSpark is based on Thinking Application''s Ocean — an easy-to-use software infrastructure platform that allows users to build global software applications at high speed with minimum cost. Ocean is the only infrastructure that provides support for the complete development life cycle with over 16 ready-to-use applications as standard.

OfficeSpark has been formed to market a new generation of highly integrated Wi-Fi and web-based communication, collaboration and customer relationship management (CRM) services.