Blue Dart, the popular brand in the courier segment, has
been chosen as the 'Superbrand' by Superbrands India,
part of Superbrands Organisation, UK.
in 18 countries, Superbrands is committed to recognising
enduring brands and encouraging brand development.
Blue Dart brand was chosen from over 700 brands across
98 categories by a jury comprising eminent professionals
from advertising and marketing. The selection was based
on parameters such as mind dominance, and trust and emotional
bonding that create strong customer loyalty.
Blue Dart managing director Clyde Cooper: "We are
happy that Superbrands has recognised Blue Dart's single-minded
focus towards its customers."