Mumbai: Bombay Dyeing has launched a premium bed and bath line, in association
with designer Sabyasachi Mukherjee.
to SK Gupta, executive director, the "Bombay Dyeing Sabyasachi Tao Collection"
as the line is called is a high-end lifestyle product, meant for consumption by
reflect the premium positioning, with towels at a starting price of Rs1,249, and
a bed-comprising a bed sheet with four pillow covers starting at Rs4,999.
Sabyasachi is hoping to make a connection with the masses through this opportunity,
saying that designers usually cater to high-end consumers.
with the general masses, which is why he would like to leverage this tie-up to
cater to millions of consumers across the country. This is Sabyasachi''s second
tie up with Bombay Dyeing for a bed and bath line.