Hyderabad: BOW Network Pvt Ltd (Bharath on Wheels) headquartered in Bangalore today launched an effective and economical vehicle tracking system for the transport industry.

BOW''s unique vehicle tracking system facilitates to track a vehicle anywhere in the country, just at the cost of a local call. Vehicle owners registered with the company can avail these services by using BOW Card and those who are not registered can avail these services by using Trip Card which is available at all area franchisees set-up in all district and business head quarters and the designated retail outlets.

The transport community will be highly benefited by this system as it is supported by a vast network of franchisees and tracking points built across the country''s national and state highways facilitating easy access to the services. BOW''s state-of-the-art facilities and uninterrupted high-end services become a one-stop solution to the registered users thereby ensuring customer satisfaction.

Says BOW Network managing director S Selvaraj: "BOW''s vehicle tracking system through IVRS is unique and reliable unlike other conventional systems. The system provides accurate and up-to-date information on the vehicle''s present location, date, time and the message the driver wants to convey, just at the cost of a local call. The master franchisees and area franchisees play a major role in providing BOW services to the registered users."

BOW provides its services through its all-India franchisee network, which get immediate returns on registration of the vehicles. The master franchisees and area franchisees will get complete technical, operational, marketing, promotional and advertising support from BOW to render high quality services to the customers.

BOW has its own servers with high-speed data transmission, auto data back up and recovery, high security and superior systems, which assure high quality service without interruption. BOW has developed the system based on interactive voice response system (IVRS) technology, developed with international standards by its in-house software division, to track vehicles and to send messages.

BOW''s IVRS system functions with out any additional gadget to be fixed to the vehicle as required in case of GPS or GSM. Further the user community benefits a lot with this system as it allows ''one to many'' communication.

The information provided by the truck driver from BOW tracking points will reach the nearest area franchisee system online, where the data compiling and transmission takes place. Subsequently this information reaches the BOW servers through the Internet. This one-time information given by the driver will be made available to all the people like the consigners, consignees, corporate companies, transport companies, agents, vehicle owners and individuals who are concerned with the vehicle or the consignment.

BOW services can be availed by registering with BOW at the nearest area franchisee office an paying a one-time nominal registration fee of Rs.500. Further, monthly service charges of Rs 100 for a vehicle with state permit, Rs 200 for a vehicle with counter signature (zonal) permit and Rs 300 for a vehicle with national permit needs to be paid to access these services.

In case the vehicle is not registered with BOW, the party can still avail of BOW services by purchasing BOW Trip Cards from the BOW area franchisee offices or from the permitted retail outlets. BOW Trip Cards are available for Rs 75 to use for five days or for Rs 125 to use for 10 days. BOW Trip Cards are highly useful for corporate companies and individuals.

BOW is specialised in providing various enterprise solutions to the transport industry like load availability information to the vehicle owners, health care facility to the drivers and cleaners during journey, assistance in case of breakdowns or other emergencies and security arrangements as and when required.

The transport industry is the biggest and ever-growing industry in India and has a considerable share in the national economy. But still the transport industry continues to struggle with logistical and operational problems since it is not supported by the present day technologies. To overcome these inconveniences BOW aims to revolutionise the operations and management of transport industry.