Mumbai: Brother International has launched P-Touch range of labelling systems — electronic machines that create instant printed labels. The company has launched three models — PT 2300, PT 1750 and PT 65 — to target various market segments.

Says Brother India country manager Anand Kumar: “We are pioneering a concept that would enable the user to enjoy ultimate convenience and experience productivity in a simple task of labelling, thereby aiding one to get organised with various activities — be it at office or at home.

While PT 2300 is positioned as a high-end model with versatility and PC connectivity, PT 1750 quality is that it has several varieties and features. PT 65 is positioned as an entry-level, low-end labelling machine for the price-sensitive customer.

These products are the fastest, most efficient and instant way to create labels for virtually any home, office, business, school or industrial application. From handheld and desktop models to label printers that work with your PC or Mac, P-touch electronic label-makers produce durable and colourful labels.

The company initially plans to focus in eight cities across India — New Delhi, Mumbai, Kolkata, Chennai, Hyderabad, Bangalore, Kochi and Pune — with a subsequent rollout to other cities. The P-Touch Label printers will be available through distributors in the IT/OA supplies channel and at some select supermarkets.

Every P-Touch machine has the plain label-roll. By switching on the machine, one can type the contents of the label which needs to be created — just like typing in a PC or calculator — and once the key is pressed the label gets printed instantly. By peeling off the paper behind the label one can stick it on any object.

Brother has six different kinds of label tapes — laminated, fluorescent, industrial, security, metallic and fabric tape — available in eight-metre rolls and can be tailored to suit different kinds of applications. The only consumable in the machine is the roll and this can be acquired from the market.

Typical applications in offices include — labelling files, floppies, CDs, furniture and other equipment, numbering books, journals identification, catalogue shelves. In plants and factories labelling may be used for tools, jigs, fixtures, temporary ID numbers in production lines, stores, bins, racks and asset numbering. In shops and retail outlets: MRP stickers, product IDs in shelves and price tags.

Brother’s range of products include fax machines, multifunction products, laser printers, label printers, stamp creators, electronic typewriters, home and industrial sewing machines. The group has manufacturing facilities in the US, the UK, Malaysia, China and Japan.