Mumbai: Ceat Ltd has announced a unique free personal accident insurance cover scheme on its entire range of two-wheeler tyres.

All purchases made by consumers of these tyre products (motorcycle, scooter and moped) from CEAT will provide them the benefit of this unique scheme, which has been launched in association with Tata AIG General Insurance.

Under the scheme, a consumer will be entitled to a free personal accident insurance of up to Rs 50,000 on each Ceat two-wheeler tyre that s/he buys. The insurance will be applicable for one year from the date of commencement of the insurance cover after the purchase of the product.

The maximum number of insurance covers that a person can have is five, which means the total insurance that can be enjoyed by a customer is Rs 2,50,000. The cover can be in the name of the spouse, children or even parents of the customer.

Says Ceat managing director Paras K Chowdhary: ''Ceat Secura is now not only about great two-wheeler tyres, but also the security of our customers. The free insurance scheme is part of our continuous effort to delight our customers by not only providing superior performing products but also unique value-added benefits and services.

''We have already received a very enthusiastic response to our unique lifetime guarantee offering on our two-wheeler products. Ceat is focused on our growing two-wheeler tyre market and its consumer initiatives are aimed at endearing our brand even more with our customers.''

The Secura range of two-wheeler tyres from Ceat are available in sizes to suit all makes and models of motorcycles, scooters and mopeds currently manufactured in India. They are available to consumers through the chain of more than 100 Ceat Shoppes (exclusive branded franchise network of Ceat) and also other tyre dealers located all over India.

Ceat is a major player in the Indian tyre market. It is present in all segments of the tyre market. It has ISO 9000-approved manufacturing facilities in Mumbai and Nashik. It employs nearly 4,800 employees. Ceat is a part of the Rs 6,700-crore RPG Enterprises, a leading industrial group in India.