ChainSys ERP package to aim for midsize firms
23 Sep 2002
Chennai: Despite the presence of top-notch companies in the enterprise resource planning (ERP) segment and a fierce competition in the industry, Chennai-based ChainSys India has launched its own ERP product: eChain. The package's target will be midsize companies with a turnover of above Rs 25 crore.
ChainSys India's parent company in the US has been operational for three years now. The Indian company was set up two years ago and took that much time to develop the ERP product while indulging in consultancy works to sustain operations. The company's current turnover is Rs 2.3 crore.
ChainSys India's parent company in the US has been operational for three years now. The Indian company was set up two years ago and took that much time to develop the ERP product while indulging in consultancy works to sustain operations. The company's current turnover is Rs 2.3 crore.
There are surprises in store. For one, the ERP itself was developed by Oracle and SAP consultants, who form the crux of ChainSys employees, and was therefore done at a much lower cost against the global benchmark. “We could develop our package for just Rs 75 lakh,“ beams Rajkumar Ramachandran, practice principal (eChain and Oracle), who heads ChainSys India.
ChainSys is also pricing eChain very competitively. A 10-user license will cost around Rs 25-30 lakh and the company is absorbing the implementation costs into this. Others in the market are selling ERP solutions for anything between Rs 1.5-3 crore.
The pricing has attracted considerable attention in US and Indian markets and ChainSys is in the process of finalising three orders. “First we have to establish a reputed clientele in order to get a brand name. Then we can command the price,“ says Ramachandran.
The fact that the company has got Oracle and SAP consultants working for it, who have had the experience in implementing the same across various companies, is working in its favour. “We know of the functionalities that some of the other packages are not able to cover and we are filling those gaps. In terms of features we are no way inferior to the best in the industry,“ he adds.
Six months from now, Ramachandran is confident of taking away some market share from the biggies. “We want to be acknowledged with the best in the industry.“
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