Mumbai: Channel 7 to 9, the first Hindi entertainment, free-to-air terrestrial channel outside India, recently launched the telecast of Star Plus block buster soaps such as Kyunki Saas Bhi Kabhi Bahu Thi and Kahani Ghar Ghar Ki on Ajman TV in Dubai.

The launch of the new programming follows on the heels of an agreement with Star Plus, offering viewers popular serials and movies with Arabic subtitles.

Addressing the function, the channel management and a team of visiting Indian television stars affirmed their commitment to the region, stating that Channel 7 to 9 will be the best free-to-air TV channel in the region, offering a diverse viewing bouquet to multicultural audiences across the Middle East.

The channel is also available on Nile sat and E-vision, catering to 60-70 per cent Indian population in the Gulf and the Middle East. Both these serials are being aired on this channel, starting from episode No 1. The new programming will also introduce blockbuster Indian serials Tu Tu Mei Mei, Des Mein Nikla Hoga Chand and Kitchdi.

Channel 7to 9 Chairman Ajay Sethi says: "Viewers always seek options and variety on their television screens. Our programming has been developed to open up exciting creative opportunities for viewers while making great business sense to advertisers and we are delighted to be working with our sponsors, Western Union and Al-Rawabi, to make this happen on a terrestrial channel, which is a first for the UAE."

Sethi says audiences across the region can expect to see and interact with more of their favourite TV stars at future events and road shows organised by Channel 7 to 9. Most Indians living in the Gulf and the Middle East, leaving behind their families in India, will get free entertainment and feel linked with their home country memories by viewing Indian family blockbuster soaps on the channel free of cost.

Channel 7 to 9 is based in the Dubai Media City free zone, with Ajay Sethi, a leading Indian businessman, as its key motivator.