CNBC-TV18's Inside the mind of Google takes a rare look at one of the most succesful technology companies in the world The programme gives viewers the fascinating story of how two graduate students took a one-time research project and in barely a decade turned it into a global technological powerhouse.
This special show reveals how Google has climbed to its pre-eminent position, its strategy for increasing its already huge footprint, and how the company plans to address the biggest issue in today's digital age: privacy.
The one-hour documentary delivers a comprehensive look at Google's crown jewel-- its internet search engine- the most visited web site in the world. In fact, despite formidable competition, nearly two-thirds of internet searches worldwide are done on Google.
Google vice president Marissa Mayer speaks on the simple, uncluttered and clean "look" that has made Google a stunning economic success as well as a cultural phenomenon.
Further, the show takes viewers inside the "Googleplex," the company headquarters famous for its amazing perks and casual, fun atmosphere and a place where some of the brightest minds in the world actually want to work. It's the setting for a corporate culture, created by founders Larry Page and Sergey Brin, that's inspired ideas that have transformed the way we interact with information, the internet and each other.
If you have wondered how the search engine makes its money, Google's revolutionary advertising program AdWords, generated more than 95 per cent of the company's total $4-billion profit in 2008.