Coca-Cola International sets structure; names leaders

Global beverages manufacturer The Coca-Cola Company has announced organisational and personnel assignments for its newly formed Coca-Cola International.

Muhtar Kent, president, Coca-Cola International, said the organisation is designed to spur growth in the rapidly developing markets of the East, South Asia and Pacific Rim Group, while providing focus on critical markets in China, Japan, Russia and Europe.

"The organisational structure for Coca-Cola International should reflect our 'manifesto for growth' in action and be supportive and consistent with our highest priority, which is on-the-ground execution," said Kent. "This structure, and its exemplary leadership team, enables us to focus on driving profit for the company by meeting the needs of our customers and consumers, while ensuring the Coca-Cola system earns its rightful recognition as one of the world''s most respected corporate citizens."

The company's new appointments are effective immediately.

Glenn Jordan, currently executive vice president and director of operations for the Latin America Group, will succeed Patrick Siewert as president of the East, South Asia and Pacific Rim Group. Jordan will also serve on the company's executive committee. Siewert will take on a senior consulting role, reporting to Kent, and will focus on significant strategic projects, leveraging his broad experience across Asia, both with the company and in his earlier career.

Three divisions of the North Asia, Eurasia and the Middle East Group — China, Japan, and Eurasia and the Middle East — will continue to report directly to Kent. The China and Japan divisions will continue to be led by Paul Etchells and Masahiko Uotani, respectively. The Eurasia and the Middle East Division will continue to be led by Ahmet Bozer and be expanded to include the additional markets of Israel, Albania, and the Palestinian Territory, as well as Russia, Ukraine and Belarus. Clyde Tuggle, president of the Russia, Ukraine and Belarus Division, will report to Bozer.