A contest for 'Dabur Chyawan Super Champ' has been launched by Dabur India to identify a student who embodies the values of Dabur Chyawan Junior – hardum fit, hamesha aagey. The contest will cover over 500 leading schools across 21 cities in India.
The nationwide talent hunt will put the stamina and smartness of kids to test and Dabur will foot the tuition fees of the Super Champ from each city for one-year.
The contest has been divided into two broad categories – Dabur Chyawan Junior Champ for students from class two to five, and Dabur Chyawanprash Champ for students from class six to eight.
The contest is being organised in association with Big FM.
Praveen Jaipuriar, deputy general manager (marketing), Dabur India Ltd, said, "At Dabur, we make a conscious effort at delivering the best of heath products to our consumers. Both Dabur Chyawanprash and Dabur Chyawan Junior come with the strong Ayurvedic heritage, backed by scientific tests, and they offer stamina, power and health in the most natural way. With this contest, we hope to engage our audience, that is, children in the most entertaining manner and communicate our brand philosophy of a healthy body and an active mind. This contest will also help us establish a grater bond between growing children and our brand for a healthy lifestyle."
The contest will be organised across schools in Delhi, Mumbai, Thane, Kanpur, Aligarh, Jhansi, Agra, Bareily, Allahabad, Ranchi, Jamshedpur, Kolkata, Amritsar, Jalandhar, Chandigarh, Ludhiana, Patna, Varanasi, Lucknow, Indore, Bhopal and Patiala. The talent hunt will conclude with the announcement of the Dabur Chyawan Super Champs.
Praveen Malhotra, senior vice president (sales), Big FM, said, "Big FM has always strived to entertain its listeners through unique 'Life Banao' offerings. With our strong brand integration strategy, we have ensured that this campaign with Dabur will help both of us attain our targets. Big FM has always believed in delivering not only the best solution to our clients but also playing a role of a partner to help our clients achieve what they want, and this initiative is a true example of the same."