 Mumbai:
Asia's leading electronics magazine, Electronics For
You (EFY), has completed 35 years of publication.
With the readership exceeding more than half-a-million
readers, EFY is India's largest-selling technical
magazine. Set up in 1969 by S P Chopra, EFY has
voiced its opinion on the electronics sector even before
the industry had established itself in the Indian market.
Says
Ramesh Chopra, managing director, EFY Enterprises: "The
achievements accomplished by us rightfully belong to
all those who have been instrumental in making EFY a
success story. The credit goes to my colleagues —
present and past — and to our patrons who have
been supporting us and appreciating our efforts to help
the industry through our publications."
EFY
features the latest Indian and international trends
in the electronics industry. It also updates readers
about the existing products and new entrants in the
electronics market. The magazine regularly overviews
the developments taking place in the telecom and allied
sectors and its impact on the Indian consumers, individuals
as well as corporates, and the dealers operating in
the electronics market. Besides tracking the movements
in the industry, EFY maps interesting circuit-designing
diagrams on various topics in an interesting and easy-to-understand
format.
The
content of EFY is not restricted to technical
texts alone. In order to safeguard consumer interests
against false and exaggerated claims by companies and
present information that is more authentic, EFY
has also introduced a Buyer's Guide that enables consumers
to take the right buying decisions. The EFY Fast Movers
section has become a definitive source of market analysis
for consumer electronics industry.
Every
month, 24 such product categories are analysed and the
results are published in the EFY magazine. The
magazine also caters to a large section of technical
professionals, individuals and companies dealing with
the electronics industry. The scope and content of the
magazine interest electronics enthusiasts and students
as well.
Driven
by its constant endeavour to highlight and bring forth
the leaders and prominent players in the electronics
industry, EFY is instituting India's first electronics
awards, EFY Annual Awards 2004, largest of its kind
in the world, in terms of the number of nomination
categories assigned. Nominations for 27 (out of 30)
EFY Award categories have also been announced in the
anniversary (January) issue of EFY.
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