EPSON India has reported steady gains in its market share
for the July-September quarter 2004. According to the
latest IDC figures, Epson''s overall printer market share
has gone up over the previous quarter by 7.5 percentage
points to reach 22.8 per cent. The company recorded the
highest growth among all vendors; of 58.7 per cent over
the previous quarter. This means that Epson is the undisputed
overall No 2 manufacturer in the printer market.
gains have come in both the inkjet and the dot matrix
printer segments. In the latter, Epson has moved into
the No 1 position in terms of market share, with 38.5
per cent, an increase of 16 per cent over the same period
last year and a massive 62 per cent higher than the previous
quarter this year.
company attributes the sales leap to its focus on the
government and corporate sector, channel sales, the introduction
of new models, end-user promotions and an increased retail
presence, as well as penetration into up-country markets.
The category itself grew by just 6 per cent over the same
period last year.
India Pvt Ltd is a 100 per cent subsidiary of Epson Singapore
Pvt Ltd. Epson is the world''s leader in digital imaging
solutions and printer manufacture. It markets and supports
Epson inkjet printers, dot matrix printers, LCD multimedia
projectors, scanners, POS systems and other high-technology
products in India. World-wide, the Epson group is a network
of 73,797 employees
in 114 companies around the world, led by the Japan-based
Seiko Epson Corporation, with consolidated sales of 1,322
billion yen in fiscal 2002.