Ford India today launched a Figo road trip campaign to celebrate the production of 50,000 Ford Figo cars. As part of the campaign, a customised Figo will be driven from Chandigarh to Chennai.
''Besides celebrating the 50,000 milestone, the objective of the pan-India drive and associated events is to thank Figo customers nationwide for their support in making Figo the most popular car in its segment,'' said Ford India president and managing d0irector, Michael Boneham.
He added, "To make the festive season even more fun we will invite young couples to be a part of the road trip and be part of an integrated campaign via digital, marketing and dealer activities.''
The "Discover Smart" themed Figo is designed by Harun Robert, a popular children's television host renowned for his artistic, music and dance skills.
Four couples will drive the "Discover Smart" Figo during the 25-day, 2500 kilometer drive, which will start from Chandigarh and pass through Delhi, Agra, Jaipur, Gwalior, Indore, Nagpur, Hyderabad, and Bangalore and many smaller cities and towns before ending in Chennai on 30 October.
The couples were chosen on the basis of a content called by Ford, which invited them to participate in the cross-country drive. To qualify, they had to share their favourite holiday moments.
Established in 1995, Ford India is a wholly owned subsidiary of Ford Motor Company, with integrated manufacturing facilities at Maraimalai Nagar, near Chennai. The company's models include the Ikon, Endeavour, Fiesta and the Figo.