The Ikon will be Ford Indias mascot for India. The
company is planning to launch a slew of Ikon variants in the near future. First, there
will be one with a 1.3-litre Endura engine. Then there will be a trendier sports variant
with a 1.6-litre engine and features like leather steering, side skirt, fog lights and
With the introduction of such Ikon variants, Ford India
will put its Escort on the block. The vehicle, its first offering in India, will be phased
out as part of a global plan. The Indian customers of the car have been individually
informed of this decision.
Ford India officials do not wish to reveal details of the
new models, except saying that the 1.3-litre version will have almost all the features of
the Ikon. Yet it will be cheaper (by nearly Rs 60,000) compared to the 1.6-litre version.
The car will fit in the upper end of the small car segment in India somewhere
between Maruti''s Zen, and Hyundais Santro at one end, and mid-size cars like
Marutis Esteem. The company expects this model to take up 40 per cent of its total
The base model of the Ikon is priced at Rs 4.99 lakh.
There are two variants -- a 1.6-litre petrol version and a 1.8-litre diesel version. The
sports variant will be priced marginally higher.
Meanwhile, Ford India is firming up its plans for
exporting the Ikon. Initially CKD, or completely-knocked-down, kits will be shipped to
South Africa, where the cars will be assembled and marketed by a Ford joint venture in
The company has set a target of 21,000
units of the Ikon in 2000. Deliveries against the first lot of bookings nearly 6,000 in number are expected to be
completed by March 2000.