Mumbai: Ambi Pur, a unit of Godrej Sara Lee, today announced the launch of the Ambi Pur Aromatherapy, a new range of fragrances.
The new range under the Ambi Pur brand will have a lavendar spa flavour and will be manufactured as car perfumes, home perfume and aerosol.
Brand ambassador and leading Bollywood actor, Soha Ali Khan, unveiled the new product, which will be launched across leading cities in India.
The new Ambi Pur Aromatherapy diffuse essential oils such as lavender recreating the relaxing and rejuvenating atmosphere of a spa and bring it into the homes of consumers. This new range will be priced at a premium.
Tarun Arora, vice-president, marketing GSLL said, ''The aircare category has traditionally been a low involvement category, specifically with regard to home fragrances. However, with both disposable incomes and the propensity to spend on lifestyle products having increased, there is now an increasing demand for higher order products which enhance consumer experience. Therefore, this seems to be the right time for Ambipur to further explore the aircare category by offering a range of products that provide a superior consumer experience.''
Added Soha Ali Khan, ''The new Ambipur aromatherapy range helps in recreating the relaxing and rejuvenating experience of a spa and is a great way to relax after a long day's shoot.
Godrej Sara Lee Ltd (GSLL) is a premier FMCG company in India, with market leadership in the household insecticides category and a strong presence in air-care, men's hair care and shoe care categories. GSLL's brand ''Goodknight'' has been adjudged as a Superbrand and is a generic name in the household insecticides category. Its other brands Hit, Jet, Ambipur, Brylcreem and Kiwi have also been pioneers in their respective categories, based on strong consumer-centric innovations.
GSLL is a joint venture between Godrej Group (India) and Sara Lee Corporation (U.S). In the last twelve years, the JV has created significant value, with a trailblazing growth rate. With principles stemming from the two highly ethical conglomerates, GSLL's commitment to values, ethics, innovations, consumers and people has been the key enabler of its success in India and overseas.