Amul, Asia's largest dairy brand, owned by Gujarat Co-operative Milk Marketing Federation (GCMMF) has plans to add 6,000 Amul parlours across the country in financial year 2009-10.
Currently, the marketing federation has a network of 4,000 Amul parlours, half of which were added in 2008-09.
The concept of Amul parlours was intiated in 2002 and continuous focus on expansion of this network has started paying rich dividends - retailing alone fetched GCMMF revenues of Rs200 crore for GCMMF in 2008-09.
The retailing initiative has not only enabled GCMMF to interface directly with consumers, but helped the federation to reduce middlemen from the supply chain.
The Federation also plans to set up another 300 railway parlours, from the 50 Amul stalls that are currently operational across major railway stations.