Amul has been rated as the Top Indian Green Brand by the Global Green Brands Study which reveals current consumers' attitudes and perceptions towards green issues.
The public opinion research by Cohn and Wolfe, Esty Environmental Partners and Penn Schoen Berland polled over 9,000 people in eight countries from 2 April to 3 May 2011 ranking more than 370 brands and determined, which companies have the greenest reputation across the world. 1101 respondents from top metros of India were surveyed.
The countries, where the poll was conducted, includes Australia, Brazil, China, France, Germany, the USA, the UK, and India.
The major brands and companies featured on the list are Starbucks (featured once-1), Microsoft (2), IKEA (3), Dove (3), Volkswagen (2), Apple (2), Unilever (1), Kimberly-Clark (1) and Nivea (1) to name but a few, with the first place in each chart being occupied by local brands such as Amul, Subway, Alnatura, Seventh Generation and others.
As per the research, India is the only country to chose deforestation and air pollution as the most important green issue. India is also the only country in which more consumers say it should be developing countries that should focus on green innovation versus developed countries.
R S Sodhi, managing director, Gujarat Cooperative Milk Marketing Federation (GCMMF) said that Amul's initiative of planting 8-9 million saplings by its 3 million members on a single day (15 August) in 15,000 villages since last four years has been recognised by the consumers. The milk producers plant saplings on their own at pre-identified locations like their farm, near their homes, on farm bunds, etc, to help improve the forest cover.