The US based $ 300 mn shoe marketing company Global Brand
Marketing has decided to source high end shoes from India
starting this June.
first year order value will be around $4 million,"
says Killick Sudeepto Datta, chairman and chief executive
officer. According to him, Farida Shoes will be one of
the likely suppliers. "We will be sourcing shoes
for our brands Diesel and Nautica," he adds.
India exports shoe uppers to the European markets. The
decision of Global Brand Marketing is likely to spur the
interests of other shoe makers/marketers in the US.
November officials from Johnston & Murphy and retail
store Wal Mart visited India to explore possibilities
of sourcing shoes from India.