Godrej Sara Lee (GSL), a joint venture company between the Godrej Group and
US based Sara Lee Corporation has acquired the distribution and marketing business
of Sara Lee household and body care products for the India and South Asia for
$13 million (Rs52 crore).
Sara Lee will now begin distributing brands like Kiwi Shoe Polish, Kiwi Dranex
drain cleaner and hair care product Brylcreem in India, Sri Lanka, Bangladesh
turnover of GSL is Rs625 crore. Godrej Sara Lee was formed in 1995 after Godrej
acquired the Good Knight brand from R Mohan.
Sara Lee''s portfolio largely consists of household insecticide brands like Hit
and Good Knight in India, apart from Sara Lee''s air purifier brand, Ambi Pur.