Yell, the international directories company, has launched a new service aimed at small and medium businesses. The service will help businesses promote themselves on search engines such as Google and generate additional sales leads.

Businesses which do not have the time or expertise to set up and manage such a facility will particularly helpful.

Yell has teamed up with Google to offer this service called the Search Marketing Service which will make it easier for small and medium enterprises to market their services online.

With this new alliance with Google, Yell becomes an authorised Google AdWords reseller, which will allow Yell to take on the responsibilities of managing and purchasing Google AdWords on behalf of the businesses.

Yell says the Search Marketing Service which will be launched this week forms a part of its strategy to provide access to leads from all online sources to Yell advertisers.

According to Mark Canon, Yell UK president of new media, the service combines Yell's expertise in local advertising, its position of trust and close working relationship with more than 450,000 UK business advertisers with Google's market leading AdWords search marketing programme and large user base.

Last month, the company relaunched its online business Yell.com featuring new functionalities, including video and advertiser generated content.

The company also recently extended the advertising campaign for its directory enquiries service 118 24 7. The directory enquiries service had recorded a 70 per cent

Yell relaunched its online business Yell.com to feature new functionalities, including video and advertiser generated content.

It also recently extended the advertising campaign for its directory enquiries service 118 24 7, after recording a 70% increase in call volumes to its UK call centres.
About Yell

Yell, a leading international directories business operates in the classified advertising market in the UK, the US, Spain, Argentina, Chile and Peru.

Yell uses simple to use, cost-effective advertising products in printed, online and telephone media formats to put buyers in contact with sellers.

The company aims to be the best business information bridge between buyers and sellers regardless of channel, time or location.