Three months after breaking its 26-year-old ties with Honda Motor Co of Japan, the Hero Group today unveiled a new brand identity `Hero MotoCorp" and two new products - Maestro, a 110 cc scooter and Impulse, a dual purpose motorcycle.
Hero MotoCorp unveiled its new brand identity at the O2 centre in London and said it would invest in two plants, one in the South and the other in the West. Its investments over the next 5 years would exceed what it had invested over the last 27 years, said Pawan Munjal, managing director.
The Maestro scooter features a 109cc four-stroke engine, which is in line with the Honda Activa and the Honda Aviator. Maestro produces 8 BHP of peak power and 9 Nm of peak torque.
The Impulse Dual Purpose motorcycle's four-stroke engine has a displacement of 150cc.
Hero MotoCorp Ltd, India's biggest two-wheeler maker, said it aims to almost double its sales volume and turnover in the next five-to-six years.
Hero MotoCorp, formerly Hero Honda Ltd, sold 5.4 million two-wheelers, achieving a turnover of Rs19,400 crore ($4.3 billion) for the year ended 31 March 2011.