Japanese motorcycle maker Honda Motor is entering the Indian bike market with its latest bike, CBR250R. The bike, to be made in Thailand, is expected to be in show rooms next month. The Indian sports bike maker will be pleased with the company's latest offering which will roll out of the Thai facility that will be a hub for South American markets.
The launch has been the subject of much speculation for some time which will now be set to rest.
With this bike Honda will take on the Bajaj' Kawasaki Ninja in the 250 cc sports category, according to analysts. They estimate the model to be priced at Rs3 lakh.
The company will build the CBR250R with an enhanced engine displacement, which will be the first ever from Honda. Further the bike will come as the maiden model in the sports version and will come with parts and components derived from the global contexts.
The CBR250R is a follow up of the PCX125, Honda's scooter made and launched in Thailand and marketed in Europe, North America, Australia, Japan and ASEAN countries.
For the bike's commercial launch Honda has come up with the concept of ''Sport Quarter for One World'' to coordinate its global marketing efforts. According to analysts the concept is meant to position the bike as a vehicle suited to riders of all ages.