Shah Rukh Khan, the brand ambassador for India's second largest car manufacturer and the largest passenger car exporter, Hyundai Motor India Ltd (HMIL), will now be seen travelling in Hyundai vehicles for the entire IPL season.
Khan has been the face of Hyundai ever since the Korean auto major made its entry into India with the launch of its first brand, Santro.
At a ceremony in Cape Town, Alan Ross, MD, Hyundai Motor, South Africa, handed over the car keys to the Bollywood superstar and owner of the IPL team Kolkata Knight Riders.
Khan will be using the Hyundai Tucson for himself and his entourage in South Africa throughout the IPL season.
"SRK's association with Hyundai has been one of the longest associations not only for an automobile company but for any brand in India and has helped Hyundai become a popular and easily recognisable brand," said Arvind Saxena, senior, VP, marketing and sales, HMIL.
"As a goodwill gesture we are happy to facilitate all his travels in South Africa during the IPL season in comfortable Hyundai cars," Saxena added.