 Mumbai:
The $5.42-billion Hakuhodo, the second largest advertising
agency in Japan and the ninth largest advertising group
in the world, has announced its plans to increase its presence
in the Indian and Asian markets (outside Japan) through
a 50:50 partnership with Percept, one of India’s leading
advertising agencies.
With
the new partnership in Percept’s advertising business,
Hakuhodo will actively use the five brands owned by Percept
to spearhead its growth in India and various Asian markets,
including India, Nepal, Sri Lanka, Bangladesh and the
Middle East.
Percept
owns Percept Advertising, AMO Communications, Percept
Gulf and Imageads and Hakuhodo Percept that specialise
in specific market segments such as Japanese Brands, MNC
Brands, Indian Brands and Corporates, Niche Clients, Below
the Line, Financial Sector and PSUs in India and the Middle
East.
Says
Hakuhodo executive officer Tomokazu Jimbo: “Hakuhodo
and Percept already have a successful 50:50 joint venture
advertising agency, Hakuhodo Percept Pvt Ltd, in India
that has been working with some of Hakuhodo’s global
clients like Suzuki, Sharp, Epson and Matsushita.
“At
a time when we were planning to increase our presence
in India and various parts of Asia, we decided to deepen
the relationship with Percept through an equal partnership,
which we hope will extend the successful model that has
been set forth by Hakuhodo Percept into new markets and
services.”
Says
Percept Advertising managing director Harindra Singh:
“We expect to further strengthen Percept’s client
relationships using enhanced learning developed by the
over-100-year Hakuhodo experience, its proprietary tools
and expertise. In addition, we are truly excited at the
prospect of working alongside one of the world’s
leading agencies towards our vision of developing Percept
into a truly pan-Asian agency network.”
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