Hero Honda, the ''World No.1'' two-wheeler company, continues
its strong leadership of the Indian two-wheeler industry.
June 2004, the company sold a total of 2,00,922 bikes,
crossing the 2-lakh mark yet again for the fifth time
in the last nine months. The company has registered a
growth of 25 per cent over sales during June 2003 (1,60,889
the quarter ending June 2004, the cumulative sale of the
company was 6,09,123 units, registering a growth of 33
per cent. The company had sold 4,58,784 units during the
corresponding period last FY.
Honda''s entry-level model CD-Dawn continues its lead in
the entry-level segment. The bike has recently been rated
as the best on total customer satisfaction, in its segment,
in a nation-wide survey conducted by TNS Automotives.
company added 1,69,378 new members to its unique CRM initiative
the Hero Honda Passport Programme during
the period April - June 2004 as compared to 1,08,024 added
during the same period last year, thereby witnessing an
increase of 57 per cent.
company is currently taking forward its campaign to introduce
the Hero Honda SBI credit card in 60 cities across the