has announced its entry into the retail photo printing and sharing market in India,
with the launch of HP Retail Photo Solutions.
company has launched a version of its consumer online photo service, HP Snapfish,
which has been customised for the Indian market.
at the launch, V Krishnan, general manager, consumer sales, imaging & printing
group (IPG) of HP India Sales said that the launch of Snapfish in India brings
HP closer to realising its vision for creating an all-digital photography marketplace.
He said the
company will establish a footprint of 3000 retail photo outlets with HP Retail
Photo Solutions by 2010. HP will enable photo delivery through Snapfish across
the country, and hopes to redefine the dynamics of the photo printing market.
The Indian Snapfish
will offer consumers free online photo sharing, unlimited online photo storage,
and professionally developed digital camera prints for starting at Rs2.95 for
the 4x6 size.
customers will receive 20 free prints when sign up as a Snapfish member, with
to a press release by the company, HP Retail Photo Solutions will offer end-to-end
digital photography printing services, with high quality HP photos that last 5
times longer than traditional photos.
HP Retail Photo Solution will allow consumers to print on various substrates such
as art paper, canvas and can also print instant photo albums.
can print photo based gifts, and see their favourite photos on key chains, mugs,
T-shirts, mouse pads, photo greeting cards, posters, calendars and coasters at
the HP Retail Photo Outlet, or can place an order on the HP Snapfish website.
HP will work
with retail partners to roll out HP Retail Photo Solutions across locations such
as supermarkets, photo specialty stores, electronics stores, office product stores
and traditional photo service stores.
to V Narayanan, director, retail photo solutions, IPG, HP APJ, the company hopes
to provide a profitable business proposition for the retailers by driving down
costs while offering their customers more choice, improved flexibility, better
quality and price.
brand identity of the HP Retail Solution will be a Multi-Colour Swirl with the
punch line ''Celebrate Life with HP Photos''.
HP Retail Photo Solutions comprises the HP Photosmart Studio and HP Photosmart
pm1000 Microlab Printer.
HP Photosmart Studio caters to high-volume printing of photos and creative projects
such as posters, albums, calendars, and greeting cards in as little as an hour.
The HP Photosmart
pm1000 Microlab is for high-speed 4 x 6-inch printing.
about the launch of Snapfish in India, Bala Parthasarthy, vice president, online
imaging, IPG, HP APJ said, "Snapfish has gained popularity globally and we
expect to do the same in India. It will change the way consumers ''click-print-share''
photos in India. We have customized Snapfish to the needs of the Indian consumers
with breakthrough pricing of Rs2.95 per print in the photo printing domain."
the leading online photo service worldwide, with over 40 million members in 15
countries, and adds a quarter of a billion new pictures per month.
launched in the United States in April 2000 with the vision of helping people
preserve, enjoy and share their most valuable memories. HP acquired Snapfish in
to Gartner, the market size of digital camera in India was $110 million in 2006,
and was expected to grow at a compounded annual growth rate (CAGR) of 20-22 per
cent through 2011.
number of mobile users in India will be more than double in the next five years,
growing from 185 million to 462 million in 2011. Camera phones, with increasingly
better photo quality, are hugely popular in India.