Delhi: Ichiban, a Singapore-based home appliances
major, continues its expansion path for its Indian operation
and has inducted S S Sandhu as its country head (marketing
a postgraduate in economics from Punjab, has 26 years
of hard-core experience in sales and marketing. He has
worked with various companies, starting from the Dalmia
group to Onida, Gold Star, LG and Super Cassettes. Prior
to this, he was working for Super Cassettes India as vice-president
(sales and marketing) in the consumer electronics division.
his long stay in the industry and with his strong trade
relations, he launched T-Series Hi Fi series of colour
television (CTV) in India and Nepal and also led the rural
and urban campaign for the same. Sandhu has launched Onida
CTV and music system in eastern India and the entire product
range of Gold Star in western India including CTV, VCR.VCP
and music systems.
Ichiban India managing director Sandeep Sethi: "It
is going to be a success journey for us in India to achieve
our goals with the vast and versatile experience of Sandhu.
He is the man who knows all the intricacies of the trade.
I am sure Ichiban will grow with all his long exposure
of the Indian market and the need of consumer."
a leading home appliances company from Singapore, was
established in 1989 and is renowned for its innovative
and technically advanced products. Affordability is one
of the unique selling propositions of Ichiban. Equipped
with cutting-edge technology and designed at par with
international standards, Ichiban''s eye-catching designs
are hard to beat.
in 1989, Ichiban products have been exported to the world
since 1992. The brand boasts of an expanded product range
of more than 175 items and is now distributed to more
than 25 countries across the world.