New Delhi: Kinetic''s
launch of its first scooter in collaboration with Taiwanese joint venture partner
SYM, is being seen as the first step in its journey to revival.
Motor houses the entire two-wheeler product business of the Kinetic Group. It
has been seeing losses due to the inherited slow-moving motorcycle business, and
the absence of a comprehensive scooter portfolio.
that could well be a thing of the past with the launch of the 125cc gearless scooter
"Flyte", which is expected to see positive sales and much-needed volumes.
director Sulajja Firodia Motwani estimates sales of 8,000 units per month by June
2008. Flyte is the latest addition to Kinetic''s scooter portfolio, which has a
high-end gearless scooter ''Blaze'' as part of its partnership with Italjet. For
the near future, at least one more scooter on the Flyte platform and two electric
scooters are planned for the Indian market.
will compete with existing variomatic (gearless) scooters such as Hero Honda''s
Pleasure, Honda''s Activa, Bajaj''s Kristal and Suzuki''s Access.
to Motwani, Flyte has several unique features such as front fuelling, 22-litre
dual storage space, and a secondary air injection engine. She acknowledged Kinetic''s
marginal presence in the motorcycle segment where Kinetic sees sales of around
1,000 units each month, and said the company plans to focus its effort and investments
focus is on the scooter business.
her focus on the scooter business, Motwani cited numbers, saying that according
to estimates from ICRA and others agencies, the variomatic scooter market has
seen growth at 23 per cent over the past six months, while bike sales have witnessed
declines in double digits. In the future, variomatic scooter sales are expected
to retain a faster growth clip at 14 per cent annually.
to Motwani, the global trend shows more rural folk opting for bikes, whereas urban
buyers want gearless scooters.
Kinetic Group has decided to invest Rs80 crore in capacity expansion and working
capital. Sister concern Kinetic Engineering is also looking at expanding, having
bagged new projects for supplying components and engine transmissions.
Engineering is one of two suppliers of gear boxes to the Tata Motors'' Rs 1 lakh
car project. Capacities are being built at both Ahmednagar and Singur to fulfill
estimates scooter business, Kinetic Motors, to break even next year.