Friday:. Allen Solly, the brand that revolutionised the ''Friday Dressing'' concept in India, has received the prestigious ''Most Admired Menswear Brand of the Year'' Award at the renowned LycraŽ Images Fashion Awards 2008.
According to R Satyajit, chief operating officer, Allen Solly, ''It is an honour to win this award. This award is a testimony to how Allen Solly continues to stay ahead of the curve and retain a powerful brand identity and consumer connect. Consumers today recognise Allen Solly as a `relaxed work wear brand'. Needless to say, over the years, we have identified this niche and dominated it.''
The Lycra Images Fashion Awards 2008 (LIFA) is an important platform that recognises and honours achievements of fashion and lifestyle brands, retailers and professionals in the fashion and apparel industry.
Allen Solly questions the norms of conventional dress code at work and reflects one's unconventional mind like no other formal wear brand can. According to the company, the brand is successfully growing at 25 per cent year-on-year, and plans are on the anvil to launch new categories that will excite consumers.
Recently, Allen Solly launched ''Allen Solly Youth'' catering to the young consumer who wants to look trendy and fashionable.