Mahindra launches Maxx Maxi Truck Special Edition in Tamil Nadu

07 November 2008

Mahindra & Mahindra Ltd. yesterday said that it had launched a special edition of its Maxx maxi truck in Tamil Nadu, priced at Rs. 3.33 lakhs (ex-showroom Chennai).

The vehicle is targeted primarily at the entry-level segment, but also provides an option to those who aspire to graduate from a 3-wheeler or mini-truck to a vehicle with larger load-carrying capacity. 

With a growth of 38 per cent for the first half of F09, it is the main driver of growth in the 2-3 ton G.V.W load-carrier category. In a little over two years the Maxi Truck has not only carved out a place for itself in a highly competitive industry but has also taken a 20 per cent bite out of the mini-truck market.

To celebrate the success of the brand, M&M has launched a special edition with a limited run of 1,000 vehicles,

The special edition boasts of an MP3-cum-radio player, an instrument panel and dashboard which is integrated with a glove-box, stylish fabric seat covers and an outside rearview mirror on the left side.

The special edition is available in a fresh, new colour – Champagne – which, along with stunning body graphics cuts a distinctive figure and allows its proud owners to stand out in a crowd.