Marico Ltd has assigned the creative duties of its two other brands – Sweekar and Revive – to Rediffusion Y&R, which already handles Marico's personal care brands like Hair & Care and Silk & Shine.
Marico Ltd now has three agencies for its consumer product business – McCann Erickson, BBH India and Rediffusion Y&R. While McCann Erickson is handling the mother brand of Parachute coconut oil and Saffola, BBH India will work on Parachute Therapie Hair Fall Solution, Parachute Advanced After Shower, Mediker, Nihar Naturals and Parachute Advanced Starz.
Publicis Ambience is the incumbent agency for the brands that are now aligned with BBH India and Redifusion Y&R.
Marico Ltd's products and services in hair care, skin care and health food reach out to more than 20 countries in the Middle East, the Asian Sub-continent, Australia and the US. Marico markets well-known brands such as Parachute, Saffola, Kaya, Sundari and Fiancee, to name a few.