McDonald's UK launches biggest Monopoly promotion

McDonald's next week launches its biggest ever promotional campaign in the UK, with more than £280-million worth of prizes.

The campaign will be supported by a through-the-line ad campaign, created by Leo Burnett, which will include TV, Press and online activity.

McDonald's Best Chance Monopoly, developed by The Marketing Store, is a spin off of its McDonald's Monopoly promotion that has been running on and off for the past three years.

The world's biggest fast food chain is introducing a number of new prize partners, including Kodak, WH Smith, Virgin Holidays, nPower and FindaProperty.com.  It will continue to work alongside long-term partners Visa and Buyagift.com.

Customers will have a one in three chance to win 34 million prizes, which includes the chance to win £300k to buy a home from FindaProperty.com.

The popularity of the McDonald's Monopoly game helped drive sales increases for McDonald's, one company that is profiting at a time when many others are suffering significant drops in sales.

The firm's US same stores sales rose 5.3 per cent in October 2008 compared to the same period last year helped also by new menu items, including Southern Style Chicken, and affordable prices. Global sales rose 8.2 per cent. Sales in Europe jumped 9.8 per cent and revenue in Asia/Pacific, Middle East and Africa were up 11.5 per cent.